Why We're Building Front Desk
Two years ago, we looked at the existing software used to manage the gyms we own and work out in. We wanted to improve and extend some of these popular solutions. We quickly realized that the available tools were old, tired, and creaky. No one had rethought them in years—not a good foundation for the future.
Time for a fresh start. We decided to begin with our conviction that business owners need to focus on their clients instead of administrative tasks so we could provide the solution that business owners, their staff, and their clients deserve.
Every day we wake up passionate about making it easier for people to focus on their passions.
Who's Building It
Nicki Violetti Community
Nicki started the fourth CrossFit Affiliate. Men’s Health named it one of the Top 30 gyms in America. Nicki is a sought-after fitness business consultant and popular blogger.
Emily Sullivan Sales
Emily has experience in both the Health & Fitness world as well as technology. She owns a Holistic Health Counseling business and regularly teaches fitness classes.
Nick Walker Engineering
Nick has over 30 years experience building leading-edge Analytic support systems in the Aerospace, Travel, Finance, Freight, and Web industries.
Pancho Gomez Customer Success
Pancho has a background in Consumer Experience at MindBody and promotions with Clif Bar. He is also a former outdoor adventure guide, and can often be found exploring the Sierra Nevadas. He does not eat bacon.
Dawn Ross Sales
Dawn is a passionate CrossFit coach and competitor. With experience owning a small massage business, she is driven to help others grow their businesses and achieve goals.
Roy Kim Engineering
Former development manager and engineer at Expedia.
Jessica Stradley Sales
Jessica has over six years of customer service experience in retail and service businesses. She graduated with honors from Cal Poly San Luis Obispo in 2013 and enjoys an active outdoor lifestyle.
Mark Ashley Editorial
Mark helped choose the words that created the user experience of Bing, FreeHand, and other Microsoft, Aldus, and Adobe products. He has less hair but speaks more Dutch than Ben.
Want to help? We're looking for great people.
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